Above, selections from the early deck of legacy-focused mockups.
Above are selections from a subsequent set of mockups; Option 2 ended up being the direction we moved forward with. By this point I had shifted most of the visual weight from August’s name to New Voices, emphasizing the program participants and their storytelling. At the same time, everyone agreed that August’s signature, a sort of “stamp of approval,” was integral to the logo, so I was provided with a clean and legible version to work with. We also agreed that it would be advantageous to develop an alternate logo with the name/program hierarchy flipped.
Above are the final collection of logo assets and the final color palette, displayed for use over both dark and light backgrounds. This system is designed to be flexible and easy to expand: either component of the title can take precedence or be removed if needed, and new competition subtitles can be added over time as the program grows. Every part of the logos convey energy and momentum—from the penstrokes of August’s signature, to the bold and playful letterforms, to the vibrant palette—but at the same time there is a grounded sense of stability and balance. A new generation of storytellers building upon one man’s indelible legacy.
